@Mellonclimbing, a collective based out of Scarborough, Ontario was looking for a slight refresh to their existing brand.

Finding a balance between a fun group that doesn’t take themselves too seriously, yet are also some of the best at what they do was quite the challenge.

The main design was inspired by fruit prints young children often do. Incorporating a wide variety of colour into a more graphic look I reached what I think to be a fine line between playfulness and skill.