“Your Next _____”
Your Next Shoes.
The "Your Next ____" campaign is a refreshing take on sustainability in a world where the latest and greatest products quickly become outdated. From tech to fashion, this innovative campaign challenges the norm by promoting the repair of your favorite items. It's a call to action for conscious consumption and a shift towards a more sustainable future.
When developing this campaign, I focused on tailoring each ad to a specific audience while maintaining a cohesive design theme throughout. The biggest challenge was creating an adaptable outline that could be easily recognized and applied to a variety of products. I found that opting for a simpler approach enhanced the overall cohesion across all ads.
For this ad, the target audience was owners of a specific brand of leather shoes known for their durability, despite recent declines in quality. This demographic values self-expression and tends to go against the grain. The background was inspired by Van Gogh's "Starry Night," chosen to capture attention and create a connection with the brand's artistic and expressive consumers.
The ad was designed for digital placement near galleries, museums, and as a targeted social media ad, aiming to reach individuals with an appreciation for art and unique self-expression.
About the process
Starting from a mood board of various print campaigns from other shoe companies I drafted what my render would look like on paper.
Everything was then created in blender from scratch, from the shoes to the grass simulation and its materials.
Finally being edited and put together inside blenders video editor.
